I’ve started small home business in my 20s as well as in my 50s. Were there any differences in the process based on my age alone? Yes, and if you’re an over-50 entrepreneur, it helps to keep them in mind.
To begin with, when I was younger, I had the boundless optimization that is bred by the naivety of youth. I hadn’t been through much hardship in my life, and so didn’t think anything bad could really happen to me, including the possibility of my business failing. Therefore I went boldly forward with few resources or contingencies in place.
At 50, I had, like many people, been through some very serious problems in my life, including my wife being diagnosed (mistakenly, it turned out) with terminal cancer. Therefore, I considered the pros and cons of my new business plan more carefully, and should things have turned sour, I would not have been badly hurt.
This is one of the most important articles I could ever write for you.
Recently we had a discussion on my Facebook page about whether or not it was difficult to find good, positive, supportive people in your life.
Frankly, I don’t believe it is hard if you are willing to stand up for what you believe in, live in a way that is congruent with your beliefs, and put some effort into looking.
With so many voices on social media, from angsty teenagers to big brand marketers, it’s easy to get drowned out in all the noise. So how do you add your own unique thumbprint that attracts the right people to your profile?
It all starts with being truly thoughtful about the content you post, and how you choose to share it. Remember, it’s not just about getting your business noticed in a newsfeed once—it’s about getting people to want to come to your page to experience the real connection and value YOU offer. And they’ll do this when they resonate with your style and your mission, and truly trust in your expertise and insights.
Below are four habits you should put into practice to get noticed by your ideal market and build trust, rapport, and long-term client relationships (and that means more revenues too!).
“DM,” a colleague of mine who writes long-copy promotions, once told me that he doesn’t show any of his copy to the client until it’s finished.
His thinking, I am guessing, is that he knows what he is doing, and the client, who wants results and hired an expert to get them, should listen to their expert.
I used to take a similar approach when I started freelancing in February 1982.
But today my approach to copywriting is the opposite, especially for long-copy promotions.
I now make the copywriting process much more iterative between me and the client.
Why do I do this? Read the rest of this entry »
There was a story in Sunday’s Las Vegas Review-Journal about how the Las Vegas Convention and Visitors Authority is going to spend some $1 million this summer advertising Las Vegas in four major league stadiums. The ads will be produced by advertising giant R&R Partners.
R&R executive vice president Rob Dondero told the paper that “big league ballparks are great places to advertise the Las Vegas tourism message because it fits into the summer awareness program of luring visitors to Las Vegas during the hot-weather months.” He further claimed that baseball park advertising would be effective “because fans in that sport show high loyalty rates to the companies paying for the signs.”
Really? How does he know this? And how will the convention authority know if someone books a Vegas vacation because they saw a “Visit Las Vegas” sign at Dodger Stadium?
A well-known marketing concept is the principal of “scarcity.” People will pay a premium to get something of limited availability. In addition, they’ll act quicker to get something if they know delay may mean it won’t be available when they finally do get around to making the purchase.
This is why you see many travel sites list special hotel rates with a side note such as, “Only 2 rooms left at this price.” Knowing that, a customer is much more likely to stop shopping and start buying before someone else beats him to that great deal!
If you want to make more sales and earn bigger profits…you need to get into the heads of your potential customers. In the old days, this was called “playing mind games.” But in reality it’s nothing more than knowing how the average human brain works and responds and marketing accordingly.
If you haven’t read “Influence: The Art of Persuasion” by Prof. Robert Cialdini, do yourself a favor and get it. It’s a little dry at parts – after all, the guy IS a professor. But the information inside is worth its weight in gold.
Here’s one little “trick” he discovered in his research (and I’m paraphrasing here):
I used to think I hated flying, especially after all the bone-headed grope-and-grab “security” measures put in place after 9-11. But then I read Seth Godin’s blog post (below) and realized that, like him, I don’t hate flying…
I hate going to the airport!
And after reading Seth’s observations, take a minute to reflect on your own business operation. Are you running any aspects of your business like an “airport”? If so, some changes might be in order, don’t you think?
Watch this only if you sell your products or services online
This short 2-minute video would be funny…unless your business is guilty – knowingly or unknowingly – of treating your online customers in a similarly outrageous fashion:
The other day subscriber WK sent me an e-mail asking if we could have lunch:
“I’d like a chance to meet you, if possible, just to meet so that sometime in the future we might be able to work on something together,” wrote WK. “I live in northern, NJ so we aren’t so far apart. I’ve probably been in your neighborhood many times.”
I get asked to lunch by subscribers who live in or near my area a few times a month. And I always say no.
Here’s why I won’t go to lunch with WK or even you, as much as I may like you: