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You are currently browsing the Nevada Marketing Association blog archives for January, 2013.

Archive for January, 2013

PostHeaderIcon Are You Mistreating Your Online Customers Like This?

Watch this only if you sell your products or services online

This short 2-minute video would be funny…unless your business is guilty – knowingly or unknowingly – of treating your online customers in a similarly outrageous fashion:

Click here

PostHeaderIcon Sunday RV Ad Doesn’t Satisfy “Impulse”

We all know what an “impulse sale” is, right? It’s something someone sees and probably wasn’t thinking of buying – but after seeing it decided that, hey, that might just be something I want.

Not “need.” “Want.”

The front end of grocery stores in the checkout line is filled with “impulse items” you don’t “need.” Like the National Enquirer (which I LOVE, for reasons I’ll explain in future issues).

For an impulse item to sell, you have to be ready to take the sale immediately…before the impulse subsides. Makes sense, right?

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