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PostHeaderIcon The Power of Selling “Scarcity”

A well-known marketing concept is the principal of “scarcity.” People will pay a premium to get something of limited availability. In addition, they’ll act quicker to get something if they know delay may mean it won’t be available when they finally do get around to making the purchase.

This is why you see many travel sites list special hotel rates with a side note such as, “Only 2 rooms left at this price.” Knowing that, a customer is much more likely to stop shopping and start buying before someone else beats him to that great deal!

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PostHeaderIcon Happy “Pi Day”?

If you want to make more sales and earn bigger profits…you need to get into the heads of your potential customers. In the old days, this was called “playing mind games.” But in reality it’s nothing more than knowing how the average human brain works and responds and marketing accordingly.

If you haven’t read “Influence: The Art of Persuasion” by Prof. Robert Cialdini, do yourself a favor and get it. It’s a little dry at parts – after all, the guy IS a professor. But the information inside is worth its weight in gold.

Here’s one little “trick” he discovered in his research (and I’m paraphrasing here):

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PostHeaderIcon Sunday RV Ad Doesn’t Satisfy “Impulse”

We all know what an “impulse sale” is, right? It’s something someone sees and probably wasn’t thinking of buying – but after seeing it decided that, hey, that might just be something I want.

Not “need.” “Want.”

The front end of grocery stores in the checkout line is filled with “impulse items” you don’t “need.” Like the National Enquirer (which I LOVE, for reasons I’ll explain in future issues).

For an impulse item to sell, you have to be ready to take the sale immediately…before the impulse subsides. Makes sense, right?

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Nevada Marketing Assocociation
5841 E. Charleston Blvd., Ste. 230-226
Las Vegas, NV 89142
(702) 942-3291