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PostHeaderIcon You Can’t Afford Ads You Can’t Measure

There was a story in Sunday’s Las Vegas Review-Journal about how the Las Vegas Convention and Visitors Authority is going to spend some $1 million this summer advertising Las Vegas in four major league stadiums. The ads will be produced by advertising giant R&R Partners.

R&R executive vice president Rob Dondero told the paper that “big league ballparks are great places to advertise the Las Vegas tourism message because it fits into the summer awareness program of luring visitors to Las Vegas during the hot-weather months.” He further claimed that baseball park advertising would be effective “because fans in that sport show high loyalty rates to the companies paying for the signs.”

Really? How does he know this? And how will the convention authority know if someone books a Vegas vacation because they saw a “Visit Las Vegas” sign at Dodger Stadium?

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